Here at the-Coaching Blog-run by Gerard O’Donovan, our aim is to constantly bring value to those seeking to improve their lives. Therefore we have a policy of publishing articles and materials by guest authors whom we value and appreciate. Today’s guest author is Marta Samson (UK).
As a business coach, one of the questions I get asked most often is: ‘What do I do to market my coaching business?’ I have been in the coaching business industry since I started my training. I have done numerous free coaching sessions, programmes and workshops with several people before I got my qualification in 2015. I have learned that being consistent and showing up for what you were called each day is the most powerful thing you can do!
In any business, we need to think smart and create a marketing strategy that will be authentic with ‘who you are’; doing things that you feel uncomfortable is going to drain your energy and enthusiasm. Also, I believe that we need to be open to amend errors and move quickly, especially in the early stages of running a business.
One of my mistakes was that I did not use social media platforms when I was doing my training. If I did, I would have obtained a lot of testimonials and my target audience would have been able to follow my journey from the beginning.
In order to be successful, you need to consider how you are going to market your business. This is critical. You must have marketing at the forefront of your mind whilst considering each step you take in the creation of your business.
Without customers, you don’t have a business and so a great marketing plan is essential. In order to market your business, you need to become a student of marketing, experimenting with word of mouth and off-line marketing, as well as online marketing which has become easier with recent advances in technology. Online marketing has become essential to all businesses as it allows you to interact with your audience within seconds.
Focusing on serving is the best way to find your ideal clients – the ones who are your loyalists, who brag about you even when you are not in the room, who are proud to be part of your circle; growing an audience that loves your programs, services, or projects.
Marketing simply means doing things and saying things that help to solve other people’s problems and in so doing will enable you to sell your service or product. The clearer you are in your vision about what you are selling, the clearer you are about whom you are selling it to, and the easier it becomes.
Also, a natural part of creating a market for your coaching business is building a business and a life that you truly love. To get to a business you love, the first thing you need to figure out is the ‘why behind the business,’ Your Big Why’. Knowing your why will help you to speak with your audience and solve their problems. Imagine if you are driving a car without knowing where you are going; it will be impossible for you to get to your destination. Figuring out your WHY is as important as planning your market.
When you have the clarity of the main objective, then you will know where to focus! And the focus is the fuel that will move you forward. You get the vision for your business, by reflecting where you are at right now. This will help you to get clarity about the business you are creating. Some marketing costs money, but much can be done for free. You are your business front page which means you need to create offers, posts or even write a blog to connect with your audience.
My top tips on how to market a coaching business without spending any money
Attending Networking Events – this is a powerful and easy way to market your business. The idea is you go to where your target market meets and speak to them. Some events offer an opportunity for you to do an elevator pitch which normally lasts between thirty seconds to two minutes. You will need to go to this type of event, prepared to sell yourself.
Attract the Clients You Want
The reality is that not all people are created equal. Hence, this is also true when it comes to clients. Some people will make great clients for you, and some will not. You have to be prepared to accept that. There will be people who resonate with your work, your services/ products, your offers… and others who won’t.
Create a good content is a great way to share your potential clients your services and products and how you can help them to achieve goals and objectives. It is import to learn which social media platforms are the most effective in reaching your clients, as well as easy, affordable ways to use each platform so you can easily reach the people you want to reach.
Sharpen the saw, this was one of Stephen’s Convey’s seven habits for personal success to be creative you need to take time away.
The Mastermind Principle
The idea of the mastermind is something Napoleon Hill wrote about in his ‘Think and Grow Rich’ book and it’s an incredibly powerful concept to market your business. The way a mastermind works is simple. You get together with a group of like-minded entrepreneurs and you support each other in growing your business. Often there will be ‘hot seats’, where one person presents an idea or problem they have in their business, and then the entire group does a big brainstorm about the idea. A great mastermind group will work by having great people who are givers, with ‘mental horsepower’ and emotional intelligence to be able to contribute to the group at a high level. This is the very essence of a mastermind; everyone is there to focus on helping their fellow members, and they know the rewards will naturally come as part of the process.
I see so many coaches, and entrepreneurs working twenty four hours a day to create a business and forget to look after themselves. It’s important to take care of yourself ‘mind, body, and soul’; create a good habit of eating healthy, nutritious food, get enough sleep, exercise and meditate. This will help you to maintain your energy and productivity.
Now it’s your turn. All of my personal experiences have been gained by doing something constantly and taking action each day to build my coaching business. I have remained willing to learn at each hurdle and stayed open to change the process of building my business when it is necessary. The key is to take the first step and to keep learning. Don’t expect to make a lot of money overnight. Don’t compare yourself to other coaches; remember you are unique. Expect to make some mistakes and learn and work a lot. Expect some frustrations; invest in personal growth and have fun helping others.
Think about the ONE big goal you want to achieve in your business this year.